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“Peel to Reveal” CONTEST

Contest Rules

  1. The Contest is held by Bel Cheese Canada Inc. (the “Contest Organizers”). It runs from 12:00:01 a.m. (ET) August 14, 2017 to noon (ET) October 30, 2017 (the “Contest Period”).

ELIGIBILITY

  1. The Contest is open to residents of Canada who have reached the age of majority in their province or territory of residence. Employees, representatives and mandataries of the Contest Organizers, of any company, corporation, trust, or other legal entity controlled by or affiliated to them, their advertising and promotional agencies, participating stores, suppliers of materials and services related to this Contest, as well as members of their immediate family (siblings, children, father, mother), their legal or common-law spouse and any individual with whom such employees, representatives and mandataries are domiciled are not eligible. To participate in the Internet portion of this Contest, cookies must be accepted.

HOW TO ENTER

No purchase necessary

  1. To enter the Contest, go to peeltoreveal.ca (the “Contest Website”) and click on the entry button “Ready, set, cheese!”. If it is the first time you enter the Contest, you are required to enter your contact information: email address, telephone number, name, last name, full address, city, postal code and province. You must declare to have read and accept the Contest Rules by checking the corresponding box.
  1. Basic entry. Then, click on the button “Ready to get peeling?” to go to the following page. You will then be invited to virtually peel a Mini Babybel® or The Laughing Cow® product to discover whether you have a winning entry by clicking on the “Get peeeeeling!” button.
    • 4.1       If you do not have a winning entry: a consolation prize consisting of a $0.50 discount coupon will appear on-screen. If you wish to claim this consolation prize, simply click on the “I want this prize!” button in the two (2) minutes following the on-screen display. You will then receive this discount coupon by email. If you do not claim your consolation prize within this two-minute timeframe, you will lose your right to claim this consolation prize. You can play and enter again by using a UPC number in the manner described in section 5 below.
    • 4.2       If you have a winning entry: the prize to which you are entitled will appear on-screen. If you wish to claim this prize, simply click on the “I want this prize!” button in the two (2) minutes following the on-screen display. You will then receive a confirmation email. If you do not claim your prize within this two-minute timeframe, you will lose your right to claim this prize. You can then play and enter again by using a UPC number in the manner described in section 5 below.

  2. Entry with a UPC number. (A UPC code is the sequence of digits on the barcode of each product.) If your basic entry is not winning, if you decide not to claim the prize to which you are entitled with your basic entry or if you failed to claim your prize within the prescribed timeframe, you can enter a second time by using a UPC number (A UPC code is the sequence of digits on the barcode of each product.) of a The Laughing Cow®, Mini Babybel®, Kiri® or Cheez Dippers® product (the “Eligible Products”). To do so, after submitting your first entry in accordance with section 4 above, enter the UPC number of an Eligible Product in the field provided and then click on “Play Again” to discover whether you have a winning entry.
    • 5.1       If you do not have a winning entry: a consolation prize consisting of a $0.50 discount coupon will appear on-screen. If you wish to claim this consolation prize, simply click on the “I want this prize!” button in the two (2) minutes following the on-screen display. You will then receive this discount coupon by email. If you do not claim your consolation prize within this two-minute timeframe, you will lose your right to claim this consolation prize. You can play and enter again the following day by proceeding as described above in sections 4 and 5.
    • 5.2       If you have a winning entry: the prize to which you are entitled will appear on-screen. If you wish to claim this prize, simply click on the “I want this prize!” button in the two (2) minutes following the on-screen display. If you do not claim your prize within this two-minute timeframe, you will lose your right to claim this prize. You can play and enter again the following day by proceeding as described above in sections 4 and 5.

Limits

  1. Entrants must respect the following limits otherwise they may be disqualified:
    • 6.1         Limit of two (2) entries per day [from 12:00:00 a.m. (ET) to 11:59:59 p.m. (ET)] which consist of one (1) basic entry and one (1) entry with a UPC number;
    • 6.2         Use of one (1) email address per entrant when the entrant has more than one
    • 6.3         Limit of one (1) prize per day [from 12:00:00 a.m. (ET) to 11:59:59 p.m. (ET)], no matter the number of entries.

PRIZES

  1. In total, twenty-three thousand fifteen (23,015) prizes are offered, for an approximate total retail value of $49,100:
    • 7.1 Five (5) prepaid cards of a value of $500;
    • 7.2 Ten (10) prizes, each consisting of one-year supply of Mini Babybel®, The Laughing Cow®, Kiri® or Cheez Dippers® products (awarded as 52 coupons of a maximum value of $5.99, for a total maximum value of $312 per prize);
    • 7.3 Five hundred (500) Mini Babybel®, The Laughing Cow®, Kiri® or Cheez Dippers® products, awarded as coupons with a maximum value of $5.99 and redeemable in store for a Mini Babybel®, The Laughing Cow®, Kiri® or Cheez Dippers® product;
    • 7.4 One thousand five hundred (1,500) 2 for 1 discount coupons applicable to Mini Babybel®, The Laughing Cow®, Kiri® or Cheez Dippers® products;
    • 7.5 Ten thousand five hundred (10,500) $2 discount coupons applicable to a Mini Babybel®, The Laughing Cow®, Kiri® or Cheez Dippers® product;
    • 7.6 Ten thousand five hundred (10,500) $1 discount coupons applicable to a Mini Babybel®, The Laughing Cow®, Kiri® or Cheez Dippers® product;
    • 7.7 Coupons are redeemable in store for a Mini Babybel®, The Laughing Cow®, Kiri® or Cheez Dippers® product, subject to product availability in store. The following terms and conditions apply to the coupons and gift cards:
      • 7.7.1 They must be printed by the entrant and presented at time of transaction;
      • 7.7.2 They are non-refundable and non-exchangeable for their cash value;
      • 7.7.3 In case of printing problem, loss, theft, damage, degradation or non-authorized use, they will not be refunded or replaced;
      • 7.7.4 They may not be reproduced;
      • 7.7.5 Coupons to be printed may only be printed once;
      • 7.7.6 They cannot be combined with another offer or promotion;
      • 7.7.7 They are subject to all other applicable terms, conditions and restrictions indicated on them or that may be communicated to the winners by the Contest Organizers.

Odds of winning

  1. Prizes are awarded based on an algorithm that determines at random whether the entrant has a winning entry. Therefore, the odds of winning will vary during the Contest Period based on the number of entrants so that the prizes are awarded throughout the Contest. There is a limit of one (1) prize per person per day for the Contest Period.

Awarding of prizes (EXCEPT FOR PRIZES AWARDED AS A DISCOUNT COUPON, 2 FOR 1 COUPON OR FREE PRODUCT COUPON)

  1. To be declared a winner, an entrant who has a winning entry must:
    • 9.1 Be reached by phone by the Contest Organizers’ representatives within ten (10) business days of the winning entry being selected on the Internet;
    • 9.2 Complete and sign the Declaration Form that the Contest Organizers will provide him or her by mail or email declaring that he or she has fulfilled all the requirements of these Contest Rules. Then, return it to the Contest Organizers in order for them to receive it within ten (10) business days of its initial receipt;
    • 9.3 Have correctly answered the mathematical skill-testing question on the Declaration Form;
    • 9.4 Upon request and in a timely manner, provide identification with photograph.
  2. Failure to comply with one of the conditions mentioned in these Contest Rules or to accept the prize within the timeframe given will cause the selected entrant to be disqualified and the prize will go back into the pool of available prizes.
  3. Within four (4) weeks following receipt of the duly completed and signed Declaration Form, the Contest Organizers will deliver their prize to the winners by mail.

Awarding of prizes (EXCEPT FOR PRIZES AWARDED AS A DISCOUNT COUPON, 2 FOR 1 COUPON OR FREE PRODUCT COUPON)

  1. If the prize consists of a discount coupon of $0.50 to $2, you will receive an email from the Contest Organizers with your prize. If the prize consists of a free product coupon or a 2 for 1 coupon, it will be sent by mail to the postal address that you indicated when you entered the Contest by the Contest Organizers within four (4) weeks following your entry being selected for one of these prizes.
  2. In the case of discount coupons of $0.50 to $2, you will have to print the coupon to win the prize. Make sure that your device and printer are connected correctly when printing your coupon as you will only be allowed to access twice the web page containing the coupon. However, each coupon may only be printed once. Present the printed coupon in stores and correctly answer the mathematical skill-testing question that appears on the coupon. Subject to verification of your answer, you will receive your prize if you complied with these Contest Rules.
  3. In the case of a free product coupon or a 2 for 1 coupon received by mail, to win the prize, you will have to present it in stores and answer correctly the mathematical skill-testing question appearing on the coupon. Subject to verification of your answer, you will receive your prize if you complied with these Contest Rules.

GENERAL CONDITIONS

  1. Verification. All document allowing entry into the Contest and the declaration forms are subject to verification by the Contest Organizers. Any document which is, as the case may be, incomplete, illegible, mutilated, fraudulent, registered or submitted late, bearing an invalid email address or phone number, not bearing the correct answer to the mathematical skill-testing question or otherwise noncompliant shall be rejected and will not entitle to an entry or to a prize, as the case may be.
  2. Disqualification. The Contest Organizers reserve the right to disqualify a person or to cancel one or several entries of a person who participates or tries to participate in this Contest by using methods that do not comply with these Contest Rules or that are unfair to other entrants (e.g. entries exceeding the authorized limit). Such a person may be reported to the appropriate legal authorities.
  3. Conduct of the Contest. Any attempt to deliberately damage any website related to the Contest or to sabotage the legitimate conduct of this Contest constitutes a violation of civil and criminal laws. Should there be any such attempts, the Contest Organizers reserve the right to reject the entrant’s entries and obtain legal or equitable relief under applicable laws.
  4. Acceptance of prize. Prizes must be accepted as described in these Contest Rules and may not, in any case, be in whole or in part transferred to another person, replaced by another prize or exchanged for cash.
  5. Liability limit: use of the prize. By entering the Contest, any entrant selected for a prize releases and holds harmless the Contest Organizers, any company, corporation, trust or other legal entity controlled by or affiliated to them, their advertising and promotional agencies, their employees, representatives and mandataries (the “Released Parties”) from and against any damage resulting from the acceptance or use of the prize.
  6. Website. The Contest Organizers do not warrant that access to or use of any website related to the Contest will be uninterrupted during the Contest Period or error-free.
  7. Liability limit: conduct of the Contest. The Released Parties disclaim all liability for any of the following that may limit or prevent any entrant’s participation in the Contest: malfunctioning of the Contest website, of any computer component, software or communications line; loss or lack of a communications network; or any transmission that is faulty, incomplete, incomprehensible or erased by any computer or network. The Released Parties also disclaim all liability for any damages or loss that may be caused, directly or indirectly, in whole or in part, by the downloading of any web page or software or by the transmission of any information related to participation in the Contest.
  8. Contest modification. The Contest Organizers reserve the right, at their sole discretion, to cancel, terminate, modify or suspend this Contest in whole or in part, should human intervention or an event take place that could alter or affect the administration, security, impartiality or conduct of the Contest as provided in these Contest Rules, subject to approval by the Régie des alcools, des courses et des jeux du Québec, if required.
  9. Termination of participation in the Contest. In the event that the computer system cannot register all Contest entries during the Contest Period for whatever reason, or if participation in the Contest must be terminated in whole or in part before the closing date provided in these Contest Rules, the Contest Organizers may, at their sole discretion, proceed with the draw among the entries duly registered during the Contest Period for the Internet portion or, as the case may be, up to the date of the event ending participation in the Contest to award the prizes.
  10. Prize limit. In no event shall the Contest Organizers be required to award more prizes than indicated in these Contest Rules or to award a prize otherwise than in compliance with these Contest Rules.
  11. Liability limit: entry in Contest Persons who enter or try to enter this Contest release the Released Parties from any liability for damage these said persons may incur as a result of their entry or their attempt to enter the Contest.
  12. Authorization. By entering this Contest, any entrant selected for a prize authorizes the Contest Organizers and their representatives to use, if required, his/her name, photo, likeness, voice, place of residence and/or statement regarding a prize for publicity purposes, without any form of compensation.
  13. Communication with entrants. No communication or correspondence related to this Contest shall be exchanged with entrants except as provided for in these Contest Rules or at the Contest Organizers’ initiative.
  14. Personal information. Entrants’ personal information collected for the purpose of the Contest will only be used to administer the Contest. No commercial or other communications unrelated to the Contest will be sent to entrants unless they have otherwise agreed to receive such communications.
  15. Property. Declaration Forms are the property of the Contest Organizers and shall not in any case be returned to entrants.
  16. Entrant identification. For the purpose of these Contest Rules, the entrant is the person who clearly identified him or herself to the Contest Organizers’ representatives when participating in store (in-store portion) or whose name appears on the entry form (Internet portion) and it is to this person to whom the prize will be awarded if he/she is selected and declared a winner.
  17. Contest Organizers’ decision. Any decision by the Contest Organizers or their representatives regarding this Contest is final and without appeal, subject to a ruling by the Régie des alcools, des courses et des jeux du Québec (the “Régie”) on any issue under its jurisdiction.
  18. Litigation. For Quebec residents, any litigation respecting the conduct or organisation of a publicity contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie for the purpose of helping the parties reach a settlement.
  19. Unenforceability. If a section of the Contest Rules is declared or deemed illegal, unenforceable or invalid by a competent court, that section shall be considered invalid, but all unaffected sections will be applied within the limits of the law.
  20. Language. In case of any discrepancy between the French and English versions of these Contest Rules, if a French version is available, the French version shall prevail.

How to reach us? If you have any questions or comments regarding the website or “Peel to Reveal” contest, please email us at info@peeltoreveal.ca.